My Two-Part Rule

If there’s one thing I’d like you to remember from this book, it’s this chapter.

While it would be great to have a single dictionary word .com, that’s simply not realistic for most budgets. However, we still want our domain name to be simple and easy to remember. How do we do that?

My personal rule of thumb is that when I tell someone my domain name, there should be a maximum of two parts for them to memorize.

Two words and .com

I consider .com the default. It’s not something people need to actively remember, so it doesn’t count as one of your two parts. That means you can use two words in your .com domain and still keep it easy to recall.

I personally prefer two recognizable words: real, familiar words that together form the product name. This way you get an exact match between your product name and your domain:

• RoomAI.com (Room + AI)
• BetaList.com (Beta + List)
• Fastmail.com (Fast + Mail)